Testimonials where your loyal customers speak in their own words about their success, gives you, your company, and your solutions tremendous credibility. Your prospective customers can visualize a successful result through testimonials and it will help you accelerate through your sales cycle. It can also reduce any perceived risk in doing business with your company.
A video testimonial puts a real face on your mutual success and helps project confidence in you and your team. Don’t be shy about using video testimonials. They don’t have to be an exact fit to your prospective customer’s business.
If a customer won’t agree to record a video testimonial to publicly go on record about their success, or if it’s not practical for them to do so, learn to tell their success story yourself, and then record your own videos to re-tell the story… you can make it anonymous, by leaving out the actual name of the customer. Just be sure your story is factual and can be proven later as needed.
Your video only needs to be a couple of minutes long. The testimonial can begin by setting the stage about how the customer had an important business issue to solve, what problems the issue caused, and how you came to the rescue to help them attain substantial benefits. Be specific about the value your customer gained because you served as a partner to help them achieve the value.
You might even consider recording your video in an area that is related to your story (like a warehouse, an auditorium, or an office setting). You can make it informal… set the backdrop in your own office, at an outdoor restaurant, at a train station, or even outdoors on a walking trail.
In any case, you will find that these customer testimonials are as good as gold.
I’m DJ Sebastian… To SELL MORE, you need to become a Great Communicator. Find out about my innovative online course at my website, thetechseller.com