AI on key Elite Seller strategies – Part 2
When asked, the AI ChatGPT provided more details on each key strategy to become an Elite Seller.
“#1 Build a deep understanding of your target market and their needs: This includes researching the industry, the specific companies you are targeting, and the decision makers within those companies. Understanding the pain points and challenges faced by your target market will help you tailor your sales approach to better meet their needs.”
Insight From TheTechSeller:
Before engaging with a customer, you should understand their current performance, their profitability, their growth, and key initiatives. Then work to uncover their key business challenges and their key strategies to address those challenges.
When Your Target Company Is a Public Corporation, it is relatively easy to find information about their key challenges and strategic initiatives. The investor relations section of a company’s website contains a wealth of information you can leverage to learn about your target account’s performance and key initiatives. You can download the company’s quarterly and annual regulatory filings and the slides and audio portion from investor presentations.
With private companies you will not have ready access to detailed financial reports or investor presentations. Nonetheless, you can still get good information about the company’s status and initiatives from its social media feeds, online presence, and press releases. You can also get information about their industry, their competitors, and their major challenges.
I’m DJ Sebastian, and we will continue to discuss more details on these AI-generated elite sales strategies in the next briefing.