The Virtual Sales Advisor Machine Part 9


SAM: The Killer App

Because advanced technologies and data are already available in the Cloud, the deployment of SAM will be very flexible and pervasive. Initially SAM could emerge as a mobile smartphone app or as an internet-based appliance that is integrated with other online applications and accessible from any computing device. In each scenario, both customers and sales professionals will have full access to these breakthrough technologies that will lead the Selling Revolution. 


A fully featured SAM is not yet commercially available, but the rollout of SAM-like capabilities could be initiated within the next couple of years. 


SAM has the potential to have a dramatic impact on the effectiveness and the efficiency of the sales force. Responsibilities will naturally shift as repeatable, transactional tasks will more and more often be performed by SAM. However, highly skilled, talented sales professionals will continue to play an increasingly strategic role in the sales cycle. As their time is freed up, they will focus on building stronger customer relationships, demonstrate substantial business value, and uniquely position their solutions by focusing on competitive differentiators. 


When you consider the astonishing capabilities of the Sales Advisor Machine and how it will transform the world of selling, technology is becoming so advanced that as author Arthur C. Clarke wrote

“Any sufficiently advanced technology is indistinguishable from magic.”


And there it is. SAM will emerge like technological “magic” that is poised to impact the sales force and to transform the selling industry.


I’m DJ Sebastian, and we’ll continue the discussion on the Virtual Sales Advisor Machine in the next briefing.