The Virtual Sales Advisor Machine Part 8


We continue the discussion on SAM the Virtual Sales Advisor Machine. 


Trends that Are Leading to SAM’s Full Debut are currently developing and will make SAM feasible and acceptable in the near future.


Virtual Sales Assistants

Early efforts are already automating sales interactions for B2B customers: e-commerce purchases, call center automated chats, and simplified sales assistants are already in place. These will continue to expand in presence and functionality. 


Virtual Sales Assistants in the form of “smart speakers” are already widely used. These work by “listening” for a consumer’s single word command, then providing answers to questions or commands. Consumer adoption of this technology has grown at an exponential rate. 


Guided Selling Assistantsare already available commercially and in use for consumers who directly purchase electronics products, cameras, and even configure and buy motor vehicles online. These are currently targeted toward business-to-consumer (B2C) sales. 


Customer AcceptanceConsumers are already comfortable using Virtual Sales Assistants and automated chats, something that will continue to become more pervasive for consumer purchases. It is just a matter of time for this approach to make its way into B2B customer interactions, which will pave the way for acceptance of SAM. 


Salesperson Avoidance

The desire to avoid human salespeople will continue to persist as virtual options become more realistic and less intimidating than speaking with a live salesperson. 


Technology Adoption

As younger generations who have been raised on smartphones, video games, and other virtual technology emerge into business roles and become buyers, it will be increasingly more acceptable for them to readily conduct conversations with a Virtual Sales Advisor. 


I’m DJ Sebastian, and we’ll continue the discussion on the  Virtual Sales Advisor Machine in the next briefing.