Vernon Law, World Series Champion pitcher on the Pittsburgh Pirates, said this:
“Some people are so busy learning the tricks of
the trade, they never learn the trade.”
Never stop learning. Knowledge is your secret weapon.
Sales organizations place a lot of importance on training sales professionals on the overall capabilities of the products and the solutions they sell. It is often believed that when sales professionals are armed with product knowledge, sales revenue will be generated easily and flow freely.
Sure, good sales professionals must understand their product capabilities, but the learning doesn’t stop there. Product knowledge is only part of what a sales professional must learn and retain in order to be successful.
When it comes to continuous learning, Elite sales professionals will always:
- Learn to master all aspects of their craft: their markets, best practice selling techniques, and effective selling processes.
- Learn to master the powerful tools of their trade: Customer Relationship Management (CRM) systems, email marketing tools, and proposal generation tools.
- Apply their knowledge and understanding of their products, the customer’s business, the market, and potential competitors to their selling experiences on a daily basis.
- Become the subject-matter expert for selling, the “go-to” person with expertise customers depend on and value.
There are no simple tricks in the selling game… only dedication to continuously learn the selling trade that makes a sales champion.
I’m DJ Sebastian, for more info on what it takes to become an Elite Seller, visit my website at thetechseller.com