Do you appear to be begging when trying to engage prospective customers?
Never beg. Whether your dialogue is verbal or via text or email, don’t appear as though you are “begging.”
This is a huge sign of weakness and will be met with silence.
What would you think of emails or voice messages that attempt to engage an executive that looked or sounded like one of this:
- “Sorry to bother you. I know you are busy. If you have a chance, please give me a call. I would love to tell you about our latest products (which are great!). I will be in the area on Tuesday and Wednesday and would like to schedule a meeting with you and your decision-makers.”
- “I apologize for interrupting you. I would like to touch base. If you have time, please follow up with me. I am sure our products would really work well for you.”
Nothing in these examples compels the recipient to respond. They are weak, self-serving messages that cause the sender to appear to be groveling. They certainly don’t communicate any value to the potential customer. This is a terrible way to try to begin a business relationship.
Instead, consider this value-based approach for an initial text, email, or voice message:
“Our customers in the electronics industry achieved at least a 22% improvement in customer retention by doing the following:
- Increasing loyalty through an innovative customer rewards program and
- Identifying customers most likely to churn and targeting retention programs for them.
This approach is compelling and offers successful results experienced by other customers.
Making your message customer-centric rather than being focused only on you and your products will make your prospective customer much more likely to say, “Yeah! I gotta get some of that.”
I’m DJ Sebastian, for more info on what it takes to become an Elite Seller, visit my website at thetechseller.com