Silence Does Not Mean No


Do you fear the “sound of silence?”


Sales professionals can become fearful of rejection at times, and their fear can lead to inaction and procrastination. This reaction often rears its ugly head when a customer goes silent and is not returning calls or messages. 


To overcome the fear of rejection, understand that Silence does not mean No. 


In his book The Success Principles, best-selling author and success coach Jack Canfield says: 


“Rejection is really a myth. It doesn’t really exist. It is simply a concept that you hold in your head. . . . remember the following: Some will, Some won’t; So what—Someone’s waiting.’” 


Don’t take it personally. The faster you progress past the “No” and “Not interested” responses, the faster you will reach those prospective customers who are waiting to engage with you and who are interested in improving their business and their financial results. 


Ignore the Sound of Silence

It is too easy to give up when a target customer becomes unresponsive. It is too easy to quickly assume that they are not interested, that they are too busy with other projects. If you are not getting return calls or messages and there is only silence on the target customer’s end, do not give up, because . . .

. . . silence does not mean NO. It just means silence. 


Don’t get all tangled up in worry and wondering why there is silence. You don’t know the reason for the silence. Just stay focused on your regular follow-up. Your persistence could eventually get rewarded.


I’m DJ Sebastian, for more info on what it takes to become an Elite Seller, visit my website at