The Coming Threat – Artificial Intelligence PART 1


This is Part 1 of a three part briefing.


“Will your job be eliminated by the upcoming technology revolution being driven by Artificial Intelligence?”

This question is often splashed across the news media and you may have wondered what, if anything, it means to you personally.

As a business-to-business (B2B) sales professional, you might believe that you won’t be impacted by current major advances in technology, including robotics, automation, and what is referred to as Artificial Intelligence, or AI. Many expect AI to dramatically change the makeup of the workforce in the near future and to fundamentally alter how human workers are utilized—and even to determine whether they will be needed to perform certain jobs. 

If you believe your sales job isn’t vulnerable to the upcoming shift in how salespeople work, think again! 

During the 1980s and 1990s, when our economy was fueled by the industrial sector, millions of manufacturing jobs disappeared because of automation. Production tasks previously performed by humans were overtaken by robots, computers, and other advanced equipment. Productivity soared, quality increased, and costs were dramatically reduced. But these technologies also meant fewer humans were needed to produce goods. Factories that previously operated with thousands of workers often required fewer than half of that number to manufacture at a higher level of output.

A revolution that draws parallels to manufacturing automation is poised to occur in today’s sales-centric, services-based economy. Simply put, Artificial Intelligence could eliminate nearly half of the sales force in three to five years. Many current sales positions will become obsolete for the same reasons that technology enabled our economy to advance past the labor-intensive manufacturing base.


I’m DJ Sebastian… and we’ll continue this discussion on AI in sales in the next flash briefing. 


For more info on how AI is fundamentally transforming  the sales profession, check out my book at my website at