How AI will lead the Selling Revolution
In Prior briefings, we introduced the subject of applying Artificial Intelligence (or AI) to enhance sales functions.
This next series of briefings will describe how AI will lead the Selling Revolution.
The late Steve Jobs, who served as chairman, CEO, and co-founder, Apple, Inc. said this:
“I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.”
AI technology has advanced to the point where it is now possible to simulate cognitive functions in the human brain, including reasoning and recalling facts as well as handling computing and communication tasks. Our own human cognitive reasoning could infer that this is precisely what visionary Steve Jobs meant when he said biology and technology are now intersecting to create impressive innovations.
The adoption of these cognitive functions is the basis of the Selling Revolution, which will occur in distinct phases as it advances over time. This is based on emerging trends such as the way customers buy, how people communicate socially, the way sales productivity is being affected, and on the increased availability of advanced AI technologies.
There will certainly be transitional adjustments that sales professionals will need to make to continue prospering in their selling careers.
This transformation of sales functions will not happen overnight, but many corporations are already implementing early phases of such a transformation. The progression of automated capabilities will advance in phases of increasing functionality, complexity, and, of course, impact on the sales force. These phases will likely proceed as follows:
- First, powerful analytical reporting and monitoring tools for the sales manager
- Then, intelligent chat and voice communications
- Then, inside sales automation
- Finally, a powerful virtual sales advisor.
I’m DJ Sebastian, for more info on how AI will transform the sales profession, check out my book at my website thetechseller.com.