The Virtual Sales Advisor Machine 2
While the Virtual Sales Advisor Machine (SAM) is not yet fully available, it represents the culmination of advanced Artificial Intelligence technologies being integrated to produce the ultimate sales professional—a machine with the power to automate and transform the sales cycle in ways never before seen or thought possible.
This Is SAM’s Way: How the Technology Works
SAM is a fully featured agent that will transform automated selling into a reality. In addition to automating significant steps in the sales cycle, SAM will also augment many of the routine tasks previously performed by human sales professionals and serve as their smart advisor. SAM get smarter with each customer interaction.
Here are examples of SAM capabilities and how its underlying high-tech functions can be leveraged.
The Ability to Access a Gold Mine of Valuable Data
SAM will become as smart as possible by ingesting all types of enterprise data as a basis for applied knowledge. For SAM to operate at a high level, a “feed the beast” mentality dominates.
HOW: To be effective, SAM requires a high volume and high variety of data. This data is stored in databases (memory banks) for future recall, and includes data about customers, the selling organization, sales teams, and prior customer interactions.
SAM interacts directly with the customer by conducting conversations through multiple channels, including voice, text, chat, and video.
HOW: SAM will utilize Smart Communication methods to interact with customers by:
– Referencing a combination of approved scripts, rules, and policies.
– Parsing unstructured text information (documents, messages, chats) and deriving meaning and intent.
– Applying Data Analytics to each element of the conversation to score the importance, the tone, and the resulting best actions to take.
I’m DJ Sebastian, and we’ll continue the discussion on the Virtual Sales Advisor Machine in the next briefing.